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IMMEDIATE RELEASE
Contact: Jeffrey S. Garber, President Largest Gay Study Examines 2004 Relationships
52% of respondents are in a relationship
29% are in relationships of 8 years or more Syracuse, New York - January 21, 2004 -"What is your current same-sex relationship status?" This was one of many questions posed by the soon-to-be released 2003-2004 Gay/Lesbian Consumer Online Census, conducted this past August.
Revealed findings: Same-sex relationship status: Single 26% Single and dating 15% Partnered 52% Civil Union/Civil Registered/Married* 5% Widowed/other 2% Of those who said they were in a same-sex relationship, the length of their current relationship is: Less than a year 11% 1 - 3 years 31% 4 - 7 years 29% 8 - 11 years 14% 12 - 15 years 6% 16 - 19 years 4% 20 years or more 5% With nearly 8,000 ( 7,862) respondents, the 2003-2004 Gay/Lesbian Consumer Online Census is the largest and most comprehensive GLBT consumer study ever conducted. Prepared by GLCensus Partners (Syracuse University and OpusComm Group), the annual study fills the growing need among manufacturers and service providers for detailed information on consumer behavior and preferences of the Gay/Lesbian/Bisexual/Transgender (GLBT) community. The new 2003-2004 Gay/Lesbian Consumer Online Census, completely expanded and revised, was conducted July 7 to August 18, 2003. The census provides significant new findings in the areas of GLBT demographics, media habits and the following consumer categories: Automotive, Childcare, Computer Equipment, Electronics, Entertainment, Financial, Food and Beverage, Home and Garden, Pets, Sports and Fitness, and Travel as they relate to the GBLT community. For more information, contact www.glcensus.org. The Gay & Lesbian Consumer Online Census is an endeavor of the GLCensus Partners, a partnership between the S.I. Newhouse School of Public Communications at Syracuse University, and advertising and public relations firm OpusComm Group, Inc., which specializes in consultation of sensitivity issues and market plan development for all types of advertisers to target the GLBT community. For further information and to review a full summary of the 2003-2004 Gay & Lesbian Consumer Online Census, contact Jeffrey Garber, president of OpusComm Group at jeff@opuscommgroup.com (315) 636-2018 or visit www.glcensus.org. A detailed description of the Gay & Lesbian Consumer Online Census methodology can be viewed at http://www.glcensus.com/downloads/Why_Online_Surveys.htm IMPORTANT NOTICE: ALL INFORMATION IS TO BE ACCREDITED TO: GLCensus Partner (www.glcensus.org) Study - A Syracuse University and OpusComm Group research partnership GLCensus Partners (www.glcensus.org)- The world leader in GLBT consumer research, includes: - The S.I. Newhouse School at Syracuse University (www.syracuse.edu) - One of the world's leading academic and research institutions in the field of communications. - OpusComm Group (www.opuscommgroup.com) - Innovative Advertising, Marketing, Communication, Research and Public Relations experts on the Gay/Lesbian market. |
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